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Thursday, June 21, 2012
Fotopedia Launches Its New Ad Model For iPad, Partners With Flipboard, Jetsetter & National Geographic
Fotopedia, the company best known for it's travel-focused iOS photo apps, launched its new ad model for the iPad today that will allow advertisers to buy highly targeted ads to its over 12 million users in more than 120 countries. The company, which recently updated many of its apps for the new iPad's Retina display, says that it's regularly seeing 10% click-through rates for the ads its featuring in its app catalog. Fotopedia launched and tested this new model with Flipboard, Jetsetter and National Geographic as its first advertisers.
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